Meet Yosef Asresse, the newest addition to the ImprovYou team as our Senior Sales Representative! Born in North Sudan and spending most of his childhood in Tasmania, Yosef then moved to WA and graduated from Curtin University with a Bachelor’s degree in Business Administration. He began his corporate journey at Employsure, where he sharpened and refined his sales skills. Other than his wealth of experience and a proven track record of success, Yosef also brings an inspiring sense of compassion and sincerity to ImprovYou. Read on to learn more about Yosef.

Tell us a bit about your professional history – how did you get into sales?

I got into sales straight after university not knowing what industry I wanted to be in or what I wanted to do. Sales has been an interesting journey, and I came into it with zero experience and then worked my way up. It has come with a lot of challenges learning the skills but also a lot of rewards. I have been very grateful for the people that took the time to teach me the skillset and my achievements have been because of the relationships I developed and the people that were willing to helped me.

What do you think sets ImprovYou apart from other companies in the industry?

ImprovYou’s unique approach to training sets it apart. ImprovYou makes learning a new skill fun, interesting and very practical. I enjoy the ImprovYou culture because it promotes open dialogue and everybody’s voice is being heard.

Do you have any favourite books that inspire you?

I enjoy reading and learning new things. The first two books that come to mind are Crucial Conversations: Tools for Talking When Stakes Are High by Joseph Grenny and Atomic Habits by James Clear.

What advice would you give to someone looking to start a career in sales?

Sales is not easy – feeling like you’re getting rejected is part of the process and you will need to be resilient and not take things personally.

What’s the best piece of advice you’ve ever received?

“The two things you can control are your attitude and actions.”


“Do not get frustrated about the results you have not gotten for the work you have not put in. Do not lie to yourself.”

Are there any causes or organisations you’re passionate about supporting?

I am passionate about organisations that look after orphans and women in third world countries (such as Watoto Community and Compassion Australia).

Looking to elevate your own or your team’s communication skills? Discover how Yosef and ImprovYou can make a difference. Contact us today!